9FORTY

At New Era, we know what makes the perfect headwear. We have been doing so since 1920, when Ehrhardt Koch recreated the headwear fashion space and founded New Era Cap Company in Buffalo, New York. Throughout the years, New Era has dominated the baseball cap industry, supplying headwear to baseball teams since 1934 and going on to become the official on field headwear provider for the MLB. It was in this era that the iconic 59 FIFTY fitted baseball cap was created. New Era now has licenses for a range of sports, teams, and leagues.